This project was intended to address the cross-cultural communication needs of businesses which are undergoing globalisation and require greater awareness of other cultures.  Interdependencies of product development, product localisation, international cross-border communication and the development of good interpersonal relations between companies from different countries and cultures are particularly taken into account.  The need for the project has been identified through the findings of major European research projects e.g. ELUCIDATE (Leonardo da Vinci - Ref 3626) which has indicated that between 8% and 19% of European SME's have met cultural barriers leading to potential loss of trade. The participation of a chamber (IHK Augsburg) and of UK's Department of Trade (DTI) is intended to ensure that the Project's outcomes also take into account the business needs of SME's.

Participants	Country		Contact
Giunti Multimedia (Coordinator)	I		Marco Bergometti bergometti.gmm(at)interbusiness.it
Ernst Klett Verlag GmbH (EC)	D		Jörg Boy j.boy(at)klett.de
InterAct International	GB		Helena Christie interactinternational(at)compuserve.com
CONFAPI	I		Armando Occhipinti mail(at)confapi.it
Universtiy of Wolverhampton	GB		Stephen Hagen s.g.hagen(at)wlv.ac.uk
IHK Akademie Augsburg & Schwaben	D		Nils Esmann esmann(at)augsburg.ihk.de
Office Audio Visuel de l'Université de Poiters	F		Francois Marchessou oavup(at)hermes.univ-poitiers.fr
Universidade Aberta	P		Prof. Maria Emilia Ricardo Marques cented(at)univ-ab.pt
Damart	F		Serge Bonder
Chambre Syndicale des Banques Populaires	F		Yannick Thibaut
Trilogic s.a.r.l.	F		Jean Pierre Courjaud trilogic(at)enterpe.fr